West-Cam Classic Performance

Throughout 2024 & 2025 I took on a project to design a website, logo, and branding for 'West-Cam Classic Performance', a passion project launched by my client Matt West. 

One of Matt's lifelong passions that spurred him into his engineering career was restoring classic cars, Lotuses in particular. Now that Matt has retired, he wanted to focus some of his energy on making a business out of revisiting this passion, starting a Lotus restoration busiess and parts shop.

I worked with Matt to develop a brand identity for West-Cam heavily inspired by key elements in luxury auto design & restoration - blueprints, fine leather, chrome, and a splash of bright yellow reminiscent of that used in the official Lotus branding.

This website was one of the first ecommerce projects I pursued, and served as an excellent learning opportunity. The site was built on WordPress, using the Divi theme and pagebuilder, and its e-commerce capabilities are facilitated through WooCommerce.

As of Spring 2026, West-Cam has shipped orders and taken restoration comissions from clients across the continental US, Canada, and Europe, generating over $10,000 in revenue.

Included below is a gallery of various assets, elements, and deliverables produced in the course of my work with West-Cam.